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Penguin Random House

DESCRIPTION

A re-brand to such a classic publishing company. The new logo is simple and modern to appeal to the new aesthetic in the business world today. Keeping true to the company‘s orange and the penguin symbol but introducing the house symbol to also represent Random house in the merge of the two companies. The target audience is age 10-70 and are persons who enjoy reading books. The timeless style of the new branding will make this publishing company stand out. Stationary colours in an extreme choice of pure colour to ensure Penguin Random House stands out amongst competition book publishers in the industry. The website is laid out with grids and columns to ensure minimalist and clean design which would make navigation quick and precise leaving more focus on the books. The book examples of the companies publications continue the new branding and style.